Business has always been just that, leaving little room for social interaction in the marketing and selling of products and services. Many business professionals were once taught that business should be professional and shouldn’t focus on fraternizing with people or making friends. However, with the evolution of Web 2.0, the business strategies of old are being turned upside down in place of newer methods of marketing that encourage, and even require, social interaction in order to help your business grow and thrive.Web 2.0 has a very social basis. Consumers no longer are appealed to with hard sells and sales pitches about how great your product is. They want to be interacted with, talked to, and most of all, they want to know who you are and what your business can do for them. By setting up a profile for your business that gives you a more social and less businesslike appearance, you are more relatable to users, which immediately makes them feel better able to trust you. In turn, this will make them more trusting of your products and services because of the personal connection that you establish.Web 2.0 marketing includes a variety of new marketing tools, including blogs, social network sites like Facebook, microblogging via sites like Twitter, and plenty of personal interaction between you and other users. Many companies have set up their own MySpace, Facebook, and Twitter accounts to keep their customers and potential customers updated on their events, sales, and other business news. On these sites, news feeds, bulletins, and blogs allow businesses to get the word out about whatever is happening that day, and allow for millions of people to see it, whereas information on your actual website might not be as easily found.With the friendship and personal interaction approach, you are basically looking to influence the decisions of your users, and not actually push them into buying anything or paying for services. Instead, you’ll give them plenty of faith in you and your business, making them much more likely to inquire about your services and products or to buy from you. While sales pitches and pushy advertisements used to work in the past, those tools are far outdated now, and have been replaced with the social networking that makes the internet go around. There are many different types of marketing tools that you can use, but as a business, becoming interactive and personable with your users and customers will give you the foundation that you need to succeed in your business in the Web 2.0 world.